10 Essential features of an eCommerce Store
When it comes to selling your product via online – eCommerce Store plays a very important role, It is as similar maintaining a virtual store so to gain the confidence of the customer with Ease on finding and purchasing the products.
In this blog post we will cover up the 10 most essential features one should have while starting their own eCommerce store. This features can be corrected with existing eCommerce Store
1. Easy Navigation:
Easy navigation on an eCommerce website is very important part as it allows user to access various sections of the website with quickness.
2. Design & Graphics
Using powerful design and graphics on the website with the help of banners, images attracts visitors and make them to stay on the website. If your website is not attractive then conversions may be a problem. Using proper colors of the fonts, logo, images is another important area to concentrate on – It overall decide the looks of the website. Sometimes using bad fonts or colors disturb the customer and increase bounce rate of your site.
3. Clear Categories
Having a proper and clear categories on your website is another important areas since it ease the customer to check directly onto the products they are looking out for.
4. Easy Search Box
Search box plays an important role when you have many products and many sub categories – keeping a search box in best position allows you visitors to search the products quickly without any hassles
5. Related products & Featured Products
Keeping related product feature helps you to increase your up selling and cross selling, It encourage customer to buy more than one product. Further Features products are normally displayed on the home page – It also includes the top selling products or Discounted products, Features products helps you to enhance your product sales as they get noticed very easily.
6. Quality Image
Keeping quality images of your products on the website helps you to gain the confidence of the customer. Further the number of images for one single product ease to understand the looks from many angles. Make sure the images you are using on the website is of high quality
7. Zooming Capabilities
Zoom feature on your product images always add a positive impact as it helps the visitor to check the minute details. There are different types of zooming feature available – make sure to add zooming facility feature while hovering the image works very well.
8. Easy Registration
Registration is considered as one of the lengthy process and many customer closes the website due to improper registration process. Shorten up the registration process with minimum information.
Many eCommerce merchants ignore keeping a blog onto the website – although it is now a days and important part of any website – Post your blog content regularly to inform the customer about the new products, events, news & events of your company.
10. Social Media Icons
We have always said that social media networking plays a very important role in boosting your websites and products image. Create Social media icons so that your customer knows about your online presence – Social media not only helps you in branding but also allows you to manage your customer queries and doubts.
> Payment Gateway
Having a perfect payment gateway will ease and peace your visitor mind. There are many payment gateway available, choosing the one by which your customers are comfortable.
What other features do you think are essential for an eCommerce webstore - share your thoughts
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Tagged in : eCommerce, Features, eCommerce website
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