Essential features of e Commerce Store – Before building any Online store there are few list of functions which needs to be keep in mind considering the customer experience is great with your website. Today your own brand store plays and important role for the sales of any product or services. Based on the products you need to ensure you have website that is easy to use for the customer.
For example: If you are into B2C selling then there will be list of main features that needs to be keep in mind while designing the functionalities. Similarly it got to Business to Business then there will be various extra features that need to be added. D2C will have different methods of creating the online platform for your audience.
Online website implementation is not an easy task; Before the development and creating functions one need to keep in mind the products and brand they are offering to their customer. Therefore understanding the features of e commerce store before selecting any CMS is important. An eCommerce website features consist of various facilities that it provides to your company and most important to your customer who surf your store for online shopping.
When it comes to selling your product via online – e Commerce Store plays a very important role, It is as similar maintaining a virtual store so to gain the confidence of the customer with Ease on finding and purchasing the products.
In this blog post we will cover up the 10 most essential features of e commerce one should have while starting their own online store. These features can be corrected with existing eCommerce Store or while developing a new online website.
Features of eCommerce store:
1. Easy Navigation:
Easy navigation is the basic features of e Commerce website is very important part as it allows user to access various sections of the website with quickness. If your store is cluttered with too many information or pop-up you may loose the visitor and this may increase the bounce rate of the website. Remember – The more visitor stay on your website – it becomes more valuable for rankings and optimization.
2. Design & Graphics
Using powerful design and graphics on the website with the help of banners, images attracts visitors and make them to stay on the website. If your store or product pages is not attractive then conversions may be a problem. Using proper colors of the fonts, logo, images is another important area to concentrate on – It overall decide the looks of the website. Sometimes using bad fonts or colors disturb the customer and enhance bounce rate of your site.
3. Clear Categories
Having a proper and clear categories on your website is another important areas since it ease the customer to check directly onto the products they are looking out for. You may be selling 10K products but each product should be categorize in such a way that it should become easy to navigate within the website. Have you seen departmental store ? – Cookies and chocolates are always kept at the lower rack – The reason is – Children can grab them easily.
For your website your visitor is like a child – he/she should be navigated by the website through clear categories. Avoid unwanted ads or pop-ups.
4. Easy Search Box
Another features of e Commerce online website is the Search box plays an important role when you have many products and many sub categories – keeping a search box in best position allows you visitors to search the products quickly without any hassles
5. Related products & Featured Products
Keeping related product feature helps you to increase your up selling and cross selling, It encourage customer to buy more than one product. Further Features products are normally displayed on the home page – It also includes the top selling products or Discounted products, Features products helps you to enhance your product sales as they get noticed very easily.
6. Quality Images
Create quality images of your products on the website helps you to gain the confidence of the customer. Further the number of images for one single product ease to understand the looks from many angles. Make sure the images you are using on the website is of high quality.
7. Zooming Capabilities
Zoom feature on your product images always add a positive impact as it helps the visitor to check the minute details. There are different types of zooming feature available – make sure to add zooming facility feature while hovering the image works very well.
8. Easy Registration
Registration is considered as one of the lengthy process and many customer closes the website due to improper registration process. Shorten up the registration process with minimum information.
Many eCommerce merchants ignore keeping a blog onto the website – although it is now a days and important part of any website – Post your blog content regularly to inform the customer about the new products, events, news & events of your company.
10. Social Media Icons
We have always said that social media networking plays a very important role in boosting your websites and products image. Create Social media icons so that your customer knows about your online presence – Social media not only helps you in branding but also allows you to manage your customer queries and doubts.
> Payment Gateway
Having a perfect payment gateway will ease and peace your visitor mind. There are many payment gateway available, choosing the one by which your customers are comfortable.
Putting various policies handy on the website is another important area – for eg – Display clearly about the privacy shipping and Return policy.
What Customers Want from Ecommerce Sites?
Customers have certain expectations and desires when it comes to eCommerce sites. Meeting these expectations can significantly impact customer satisfaction, loyalty, and overall success of the online business. Here are some key things customers want from eCommerce sites:
- User-Friendly Interface: Customers expect an intuitive and easy-to-navigate website that allows them to find products quickly and effortlessly. Clear product categories, search functionality, and well-organized menus are essential.
- Mobile Compatibility: With the rise of mobile shopping, customers want eCommerce sites that are fully responsive and provide a seamless experience across different devices.
- Fast Loading Times: Slow-loading pages frustrate customers. They expect websites to load quickly, enabling them to browse and make purchases without delays.
- Secure Transactions: Customers demand secure payment gateways and data protection to ensure their personal and financial information is safe.
- High-Quality Product Images and Descriptions: Customers want detailed and clear product images, along with accurate descriptions, to make informed purchase decisions.
- Customer Reviews and Ratings: Access to authentic customer reviews and product ratings helps build trust and confidence in the products and the eCommerce site.
- Multiple Payment Options: Offering various payment methods, such as credit cards, PayPal, and digital wallets, accommodates customers with different preferences.
- Easy Checkout Process: A streamlined and hassle-free checkout process reduces cart abandonment rates. Customers appreciate guest checkout options and progress indicators during the checkout process.
- Reliable Shipping and Delivery: Customers expect timely and reliable shipping with tracking capabilities to monitor their orders’ progress.
- Responsive Customer Support: A responsive and helpful customer support system that addresses inquiries, concerns, and returns efficiently enhances customer satisfaction.
- Personalization: Customers appreciate personalized shopping experiences, such as tailored product recommendations based on past purchases or browsing history.
- Loyalty Programs and Discounts: Offering loyalty rewards, discounts, and promotions for returning customers can encourage repeat purchases.
- Hassle-Free Returns Policy: A clear and easy returns policy gives customers confidence in their purchase and fosters trust in the eCommerce site.
From visiting your homepage to completing the transaction, it is a simple and intuitive process to shop online. By understanding and meeting these customer expectations, eCommerce sites can build a loyal customer base, increase conversion rates, and drive business growth in the highly competitive online market.
In the modern digital era, an E-commerce store success depends on having all ten essential features. An online store must have a user-friendly interface, precise product descriptions, top- notch product images, secure payment options, a responsive design, simple navigation, customer reviews and ratings, tailored recommendations, social media integration, and a powerful search engine.
These functions improve user experience, raise customer involvement, and boost revenue. Therefore, if you are planning to open an online store, be sure to give these features top priority so that your customers have a seamless shopping experience and your business grows.
How Globalteckz Can help you
At GlobalTeckz we offer our clients with world class Business and Enterprise solutions. Our eCommerce Development team have successfully offered end to end solutions to our clients. We have expertise in Implementing Magento & Prestashop development. For more information or any help on eCommerce website Development you can contact our team on firstname.lastname@example.org – We would be happy to help you and resolve your queries.
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