In this blog post we will cover 5 benefits of LinkedIn for businesses, As we all know to perform Search Engine Optimization of any website – personal or company we perform Social media strategy as a part to ensure maximum audience can get to our articles for the products and services. When we talk about social media – LinkedIn is one of the social media platform which every company uses to create a powerful credibility among professionals – LinkedIn offers you with many benefits and advantages which we will discuss in this blog post.
A note about LinkedIn
“LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million viewers. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.”
– LinkedIn – Wikipedia
Social Media & LinkedIn
When we talk about social media websites LinkedIn is one of the most popular social media website that come to our mind – As we are aware that LinkedIn is specifically targeted to working professional with a very niche audience such Businesses & Professionals are connected to each other via creating their own personal profile or their company pages.
The indication with LinkedIn is that there are almost many digitally minded companies who are connected to this social media website exploring more out of this social media website
Read Our Article – On page Optimization – Best ways to optimize your website page
Following are the 5 advantages and benefits of LinkedIn for Businesses
1. Business to Business (B2B)
The major advantage of LinkedIn is that you can easily find the Vendors, Suppliers and Manufacturers via few clicks – You can even find the decision maker which make easy to get connected. Further you also get to know the vendor experiences and the field they were working in the previous organization – that makes easy to get connected compare to traditional method of using directory services.
2. Business to Customer (B2C)
With the help of LinkedIn profile you can easily interact with your potential customer base – This even get easy when you follow certain related pages where you can easily interact with the prospects or resolve the queries – this even helps in brand building. In addition, LinkedIn is another platform to promote your business and services via advertising targeting to specific audiences.
3. Lead Generation & Prospect generation
Using LinkedIn you can also increase the lead generation and prospect customers for your business this can be done via different methods – one of them is following up related groups to help with your valuable answers. You can also add prospects as a connection incase require.
Our own experiences
“Our company have found more than 30+ prospect customers on LinkedIn group asking for variety of help with respect to purchasing of products in 1 year time”
4. New Job Opportunities
Finding a proper resource can be difficult via consultants or Job portals as you may get large amount of results which may not be a perfect match. LinkedIn is considered as one of the best option to find out the best suitable matches and top talented people in the industry – You can easily post a job to your own company page or further you can search for people with related keywords in the search bar and more over if you have budget it is easy to create job posting with LinkedIn
5. Customer Management
With LinkedIn you can finally manage your customer queries; through surveys, messaging and commenting. LinkedIn offer public as well as private message option which is a great way to resolve the queries of your customers.Below is an example of gaining new prospects and resolving queries of your customers via linkedin.
Even today many professionals and business owner’s feels that LinkedIn is just one of the social networking website specifically crafted for professionals, recruiters, but in fact it helps you to enhance your business with the advantages of LinkedIn we discussed above. At Globalteckz we offer you with complete Social media management strategy that enhances your business website ranking in major search engines. For More information you can contact us on email@example.com –
Other articles you might be interested in reading