WordPress vs Magento – both are good for any business, can be used to built e-commerce stores and helps in customer outreach. So it becomes quite difficult to determine which one is appropriate for your business. However, both the platforms are built for different needs and thus serve different purposes. So having an idea of your business goals and expectations from the e-commerce site will help you pick the right technology.
One of the best ways to zero out the option is to find answer for the below-mentioned questions-
What can you expect from both for your business?
First of all, know that Magento and WordPress are good for your business and helps it in two different ways. You can easily increase the sales of your e-commerce store with Magento while you can grow your customer base with WordPress. So you have to decide the type of the platform you want and for this, you must understand the two of them first.
WordPress is for content
WordPress is a content management system. You can build your website on this platform and simultaneously use it as a blogging tool. WordPress is very easy to use and so 60 million websites are built on this platform. You can easily build e-commerce websites using the WordPress templates and plug-ins. Some of the popular features of this platform are:
Magento is for e-commerce
Magento offers e-commerce solutions to small local stores to big international businesses. Magento can fit any kind of business as well as help you sell any kind of products and services. Magento has a good number of features and offers high flexibility which has eventually lead more than one-quarter of online retailer to go for this platform. Some of the key features of this platform are:
Functionalities that both platforms share
Even though both of them are quite different from each other, there are a few number of features that they have in common. They both are open-source which helps the developers to change and use the code as necessary. They have different themes, are customizable and offers community support. Even though WordPress is an e-commerce tool and can be used for businesses, Magento comes with more number of features like managing price, redeeming gift cards and offering other shopping options.
Select the platform based on your business needs
For blogging and customer outreach use WordPress – Blogging is a widely used SEO strategy and is the best way to propagate high-quality content, reinforce your brand and connect with authoritative websites. Again, blogging helps to fill the different social media accounts with good information and thereby get more likes which can get you positive response with Google’s algorithm. WordPress can be your best bet if you have plans to delight your existing customers or make new ones. Moreover, if you have only a few products to sell and want to focus on content management and blogging go for WordPress.
Expand your online sales with Magento – Today more and more businesses are moving towards the online market. Some are closing the outlets to go online while others have managed to maintain online presence too. It has become mandatory to maintain an online presence as more people are now focused to shop online. So if you have plans to expand your business online, go for Magento platform. The different features of this platform offer ease to shop and quick checkout.
Which one is better?
If you have no technical knowledge but, you have to manage the store on your own, then WordPress would be a better option for beginners. With WordPress, you can easily create new pages or write and publish new posts. The pages can then be indexed using the function tags. Doing the same tasks with Magento is a bit complex and may take up more time and effort.
Magento and WordPress serve different tasks even though they offer certain common features. So choose the technology based on what you want to do with your website.
Christopher Meloni is a Marketing Manager at Kodematix. Apart from his profession, he also has a passion of blogging and he likes to explore new and innovative methods of marketing within his field. Connect with Christopher on Twitter.
About Globalteckz :
At Globalteckz our team consist of various eCommerce developers including Magento, OpenCart, CSCart, WordPress, Joomla, ASP.net, Boostrap, CakePHP, Core PHP. We can help you out to make sure a powerful eCommerce website development on the technology you choose from including Search engine optimization that enhance your website sales and branding.
Some of the services towards eCommerce Development includes the following:
For implementation of eCommerce or business websites you can email us on email@example.com
Other Articles related to eCommerce & Magento by Globalteckz