ODOO CASE STUDY – HOW OPENERP BECAME ODOO ERP – OpenERP become Odoo – OpenERP News (Original article on this Link )OpenERP has raised $10 million dollars in funding to support its R&D efforts and commercial growth. As part of the growth strategy OpenERP is rebranding to Odoo, to better reflect its expanded areas of focus in CMS & Ecommerce and POS applications beyond the core ERP function. Odoo has improved its pricing and included a free version for up to two users for very small businesses to enjoy a completely integrated suite of business solutions.
After years of rapid growth OpenERP, the leading integrated open source business software, is happy to announce it has secured a new round of USD 10 Millions of financing, jointly provided by leading venture capital firms XAnge (France), SRIW (Belgium), Sofinnova Partners (France), and the management team. The new financing will support the acceleration of outstanding growth the company has seen, doubling its sales during the period 2011-13, and growing R&D staff to over 100 people.
Cyril Bertrand, partner at XAnge, comments: “We have been extremely impressed by the breadth of the product the company has developed over the years, and its ability to become international so fast, providing day to day value to thousands of companies worldwide directly and through a global network of 550+ partners. We look forward to a great collaboration.”
According to Fabien Pinckaers, founder: “We did an unprecedented effort during the last 18 months to complete our offering with a new CMS, Ecommerce, a full marketing suite including events, surveys, and marketing automation. Our latest apps received an incredible traction from our community. It is now time to further boost our growth and secure our seat as the world’s number one integrated business apps software. Over the next 18 months we will strengthen our US operations, and EMEA.”
Alain Tingaud, Venture Partner at Sofinnova adds: “We are glad to continue to support the company as we believe that, even if the plan is ambitious, it is still at the start and in a few years from now the company will still have a huge market to tackle. Millions of companies worldwide need better software to run their business, away from legacy players and spreadsheets”.
The changes in the product go beyond those traditionally seen in ERPs, therefore the company needed a new name: Odoo. This name has no reference to “ERP” to better reflect the goal of the company: to make business software as easy as tap water. “We have yet to see a company that can offer an application integrating CMS, Point of Sales, and eCommerce down to CRM, Billing, Warehousing, and Accounting. We have all of this and more.” says Pinckaers.
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